The changes and high level of dynamism in the media industry require companies to react very flexibly to the market. Print media in particular had to adapt their organisation in sales and the associated advertisement business strongly to the market circumstances. Today, the integration of the online business in offer and sales of different publishing products has become a firm component when marketing content and subscriptions. At the same time, this poses great challenges to the industry.


Targeted advertiser and subscriber management

The CRM solution allows companies to keep track of both advertisers and subscribers at any time. Let your customers know that you are thinking of them in exactly the right moment. Subscriptions are renewed in time and customers are maintained. Advertisements are booked and advertised in due time.

Market observation and analyses

The management can access integrated analysis functions allowing quick ad-hoc analyses and clear representation of current figures. From this, trends and new products are derived for the market. Market observation is facilitated significantly: Special analysis functions show how often a customer has advertised with the competition.

Mobility of media consultants

The CRM solution has been optimised for mobile devices such as smartphone and tablet. Sales control, contact management and the sales process at the customer's are mapped directly in the mobile app.

Multi-channel marketing

On the one hand, the harmonisation of all contact channels facilitates personal contact with the company for advertisers and subscribers and, on the other hand, the all-round perspective of the customer allows personally contacting the customer via an integrated marketing campaign.


Birgit Zimmermann
Inside Sales
+49 9181 4088 0
Send e-mail

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CRM software for media and publishing houses. Your media consultant on the go and in the office.

Our CRM industry solution supports, among others, the following aspects of your work and thus saves time for more important things:
  • service for advertisers and subscribers–from the offer to preparation and possible service requests
  • management and up-to-date overview of all business partners
  • mobile media consulting thanks to offline capability and mobile CRM
  • sales control and mapping of the sales process
  • targeted marketing initiatives from one system
  • reporting and analysis of all marketing and sales activities
  • market analysis and observation also using social listening
  • event management

Customers’ testimonials

FWI Kundenzitat Westdeutsche Zeitung
Björn Knippen
Marketing and Communication Area Manager, Management Forum der Verlagsgruppe Handelsblatt.

Microsoft Dynamics CRM turned out to be the most flexible solution. Our parent company had already worked with FWI very successfully, so it was only natural that we chose this partner as well. Additionally, FWI's experts showed us a way of customising to completely tailor our special desires such as event management.



You have more questions about the media & publishing industry?
We would love to hear from you!


Birgit Zimmermann
Inside Sales